We are a private real estate and investment firm specializing in the high-end and luxury segments of the lodging and hospitality industry. Founded by Laurence Geller CBE, the company has earned a global reputation for its professional, innovative, data-driven approach to value maximization. GCP’s culture of excellence and team of seasoned professionals supports a passionate, creative and bespoke approach to asset management. Whether repositioning, reimagining or developing assets from “green fields,” GCP’s unique capabilities deliver industry-leading performance and financial results.